Services
Brand Architecture
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Brand Strategy
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Día Cero is the most important event at Prepa UDEM. It is the day when students begin this new adventure from scratch, where we invite new students to get to know the school, their classmates, teachers, classes, and the programs the institution offers. They also attend informational sessions specially designed for them.
Objective
Connect with new students through an immersive experience that marks the beginning of their high school journey and strengthens their sense of belonging.
Challenge
We started with an already well-established event and built a 360º campaign that gave it a fresh new feel. We integrated modern, dynamic, and visually appealing elements, while always preserving the essence that defines it.
