Inspiring our best version: UDEM x Blu
When Prepa UDEM approached Blu in February of this year looking for an agency partner that could help them better reach out to their young audiences, it was clear they were looking for something different.
After a few meetings with Blu and a sealed deal, Prepa UDEM was ready to embark on a journey that would lead to a new image and a fresh start.
What UDEM asked of Blu was no small task. To offer communication strategies that could engage with a young, more demanding audience, develop brand assets and content creation, generate robust design ideas, and cool merch that would showcase Prepa UDEM in a way it had never been done before.
To fully deliver these goals, a scouting process began on the lookout for a team that would have the sole purpose of not only achieving what Prepa UDEM needed from us, but to consistently deliver content that would knock it out of the park each time.
Thus, within a month of scouting, a new unit joined the ranks of the Blu Team to offer the best creative outputs, fresh angles, and innovative ideas.
Meet the UDEM unit at Blu!
- Chave: Busts out some serious dance moves, Project Manager
- Marivi: Killer sense of style, Graphic designer.
- Osmar: Most likeable guy in the room, Community Manager
- Rodo: Professional rockstar, Tik Tok Creator
- Rodrigo: In constant need of a haircut, Creative Copywriter.
Those in Monterrey can check out the cool work we’ve done displayed on banners and screens across the city. This work has been inspired by the fundamental motto that drives UDEM and has been vital when creating and executing our creative strategies: To strive for the best version of ourselves.